> ## Documentation Index
> Fetch the complete documentation index at: https://developers.bm.cards/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a brand activation

> Creates a brand activation record for an onboarding or enrollment funnel. Returns an external identifier you can embed in landing pages or partner flows.



## OpenAPI

````yaml /openapi/brand-api.json post /{brand_id}/brand-activations
openapi: 3.0.0
info:
  title: Bambu Brand API
  description: >-
    Partner APIs for issuing and managing wallet cards, activations,
    transactions, SMS, and program configuration. Start with the Guides tab for
    authentication and your first issue-wallet call.
  version: 1.0.0
servers:
  - url: https://api.bambumeta.software/brands
    description: Production
  - url: https://api-sandbox.bambumeta.software/brands
    description: Sandbox
security: []
tags:
  - name: brand
    description: Brand setup and configuration
  - name: brand-activation
    description: Onboarding activations and issue-wallet for an activation
  - name: brands
    description: Custom brand attribute fields
  - name: link-activation
    description: Distribution link activation CRUD
  - name: onboarding
    description: >-
      Program onboarding metrics (internal tag, grouped under reporting in the
      portal)
  - name: program
    description: Program setup and transactions
  - name: reporting
    description: Pass and stage breakdown reports
  - name: sms
    description: Send outbound SMS messages
  - name: subscription
    description: SMS subscription enrollment and stage updates
  - name: template
    description: Wallet template management
  - name: transactions
    description: Transaction types, records, and program transactions
  - name: wallet
    description: Issue, retrieve, update, and delete wallet cards
  - name: wallet-bulk
    description: Bulk pass updates and scheduled changes
  - name: workflow
    description: Trigger workflows that issue or update passes
paths:
  /{brand_id}/brand-activations:
    post:
      tags:
        - brand-activation
      summary: Create a brand activation
      description: >-
        Creates a brand activation record for an onboarding or enrollment
        funnel. Returns an external identifier you can embed in landing pages or
        partner flows.
      parameters:
        - name: brand_id
          in: path
          required: true
          description: Unique identifier for the brand
          schema:
            type: string
          example: '353'
      requestBody:
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/BrandActivationInput'
            example:
              externalIdentifier: signup-spring-2026
              person:
                firstName: Alex
                lastName: Member
                email: member@example.com
                phone: '+15551234567'
      responses:
        '200':
          description: OK
          content:
            application/json:
              schema: {}
              example:
                brandActivationId: 10
                externalIdentifier: signup-spring-2026
                brandId: 353
                status: ACTIVE
      security:
        - cognito-authorizer: []
components:
  schemas:
    BrandActivationInput:
      type: object
      properties:
        name:
          type: string
        captchaEnabled:
          type: boolean
        endDate:
          type: string
          format: date-time
        limit:
          type: number
        programActivations:
          type: array
          items:
            type: object
            properties:
              programId:
                type: boolean
              tierId:
                type: number
        attributes:
          type: array
          items:
            type: object
            properties:
              queryString:
                type: string
              required:
                type: boolean
              name:
                type: string
  securitySchemes:
    cognito-authorizer:
      type: apiKey
      name: Authorization
      in: header

````